David Krut Publishing,
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Johannesburg 011 447-0627 / 011 880-5648 • Cape Town 021 685-0676 • New York 212 255-3094

Oglivy on Advertising

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“Simply one of the best books on advertising ever written. If you’re in business…you need to read this book.”Steve Gibson, Steve Gibson Consulting

Brutally frank and witheringly opinionated, David Oglivy became “the most sought-after wizard in the advertising business”(Time magazine). In this classic guide to the world of advertising, the most successful adman of all times tells you how to make advertising work.

  • How to write successful copy- and get people to read it
  • The six giants who created modern advertising
  • How to create advertising that sells the product
  • Sex in advertising
  • Twelve TV commercials that work and four that don’t
  • The future of advertising
 
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