David Krut Publishing

We arrived at the National Arts Museum at 10.45am, in-spite of the traffic jam we had encountered on our way. By exactly 11.00am we had managed to get in, locate our stand and rearrange the books on the stand. We took special care to expose the books we are promoting, namely the TAXI Books, William Kentridge Books, Liberated Voices, and Under the Sway, among others. We also conveniently placed the enveloped packaged catalogues, client contact sheets, DK business cards, and last but not least, Anthea’s Market Research Questionnaires, to issue out to our visitors and clients. Anthea then got us some tape and stuck our name tag at the front of our stand, for clients to identify us.

Instantly, it became moderately busy, with artists, teachers and many other people from all over the Gauteng region and other surrounding areas as far as Limpopo and Sudan,  scrounging all over our stand to see the books, since we were apparently the only stand with books at the Expo.  For example, Mrs JR Vermaak, who was at the stand just next to us, immediately approached Innocentia and asked her to reserve The Printmaking Bible and Graphic Design book.

We also made some important contacts, including Jack Sithole from the Department of Education at Mopani District.  Nonetheless, we made it a point that we spoke to each one of our visitors, giving them each, our packed catalogues, which they received with utter admiration and appreciation.

We also had Mr M. Coetser from Hoerskool Eldoraigne who responded very well to the following books Skill Set, Printmaking in Transforming South Africa, as well as Gerard Sekoto. Buhlebuzile and Sijabulile Schools’ representatives were both interested in TATE Movements Books, Skills Set, How to books and Design Books.

Most teachers were delighted to see the Graffiti book, How to make books, Film Video and New Media book. Teachers suggested that the book, Making Links, is very useful for the schools Arts and Culture Subject in Grade 8 and 9.

William Kentridge Prints is said to be the simplest and most user friendly book among other WK books adding that it is also applicable to young readers.

It was however inevitable to note that most customers loved books such as; Styles Schools and Movements, The Printmaking Bible, Printmaking in Transforming South Africa, The Tate Artist Timeline, Graphic Design, Universal Principles of Design, and How to make books among others.

Keywords: Painting, History, Arts-and-Culture, Design, monograph, Photography, Art, South-African, International, Bookstore