Typographic Systems
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Typographic organization has always been a complex process with many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographical Systems, Kimberly Elam, author of the bestselling books Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the grid - including random, radial, modular, and bilateral systems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions that transcend the predictable and mundane. Once essential visual organization systems are understood, the designer can fluidly arrange words of images within a structure, combination of structures, each system - from the structued axis to the nonhierachical radial array - is explained and explored so that the reader comes away with a better understaning of these complex arrangements. Price (ZA) R |
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