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Raymond Loewy

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While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way.
Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy’s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.

Author: Philippe Tretriack, English, Multimedia.

Specifications: Hard Cover, 165 x 226 mm, 80 pages, 60 illustrations
, ISBN: 9782843237744 .

Price (ZA) R190.00

Keywords: Philippe Tretriack, Raymond Loewy

This entry is filed under Bookstore, International .

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