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The Fundamentals of Typography offers an incisive insight into the realisation of typographic practice. Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web.

Supporting these key areas, this volume also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. Typography’s inherent cognitive qualities are widely acknowledged and utilised in the development of corporate identity and design styles. Typographic creativity demonstrates the many possibilities that type offers - from basic manipulation to artistic expression.

A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared
principles and will become in invaluable reference to creatives and designers alike.

Fundamental principles are presented through detailed explanations, expanded illustrations, case studies, and exemplars from leading design studios around the world.

Author: Gavin Ambrose & Paul Harris, English, Multimedia.

Specifications: Soft cover, 230x202 mm, 176 pages, 200 colour illustrations
, ISBN: 978 2940373451 .

Price (ZA) R400.00

Keywords: Design, Gavin-Ambrose, Graphic Design, Paul-Harris, typography